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Jimmy Long's Generating Hope seeks to answer a basic question: Why is evangelism less effective today? In response he suggests that the church is failing to sufficiently engage with our contemporary culture. The Church simply isn't making connections. Even if we are unconvinced by Long's premise (that evangelism is less effective), his response is a helpful one.

Long provides us with a penetrating sociological analysis of both the Church and culture before setting out to tackle the problem by way of a theological foundation and framework for ministry. Jimmy Long provides us with an inductive approach to evangelism - In order to communicate with our contemporary culture, it is crucial, he contends that we understand the culture we inhabit. Only understanding our culture will enable us to ensure our evangelism is truly incarnational.

Generating Hope suggests that the themes of community, shame, adoption and hope provide can us with entry points to reach our hurting, unconfused, random and uncommitted, post-modern world. Long's book is deeply analytical and reflective, but refreshingly practical. It is accessible, easy to read, and includes numerous personal illustrations to this end. I think we can forgive the American bias. The book's earthed, practical cutting edge is in no way lessened by the solid theological reflection and insight, only strengthened. Do read it.

Paul Woolley is a member of CARE's Public Policy team and helps to run the Institute of Faith and Culture's Parliamentary Intern Scheme.

Email: paul.woolley@care.org.uk